Baguette in the News

The hype is high in the international press about the 15th anniversary of Fendi Baguette. This in force of the re-edition of six Vintage Baguettes selected by Silvia Venturini Fendi, the simultaneous global launch of the tribute book that celebrates this icon of timeless style, and many other initiatives that continue all around the world.

 
Here is a selection of quotes, from top magazines around the world:

  • “Bag du Jour – the everlasting style of the beloved Fendi Baguette” Marie Claire, Malaysia
  • “Small giant” Vogue, Mexico
  • “It’s not a bag, it’s Baguette” BQ Magazine, China
  • “Italian icon” Prestige, Hong Kong
  • “Roman Design – Fendi stays true to its grand historical style, inspired by the Eternal City” Harper’s Bazaar, Malaysia
  • “I often carry this baguette when I am on a date or at party. For me, Baguette is timeless so I carry it all the time.” Hye Park (model)
  • “Baguette is the dream bag for women to show her elegance.” Hyejin Han (model)
  • “Baguette always raises my desire to collect new items since it has various style with same shape.” Mikyung Jeon (Harper’s Bazaar Korea, editor in chief)
  • “I carry it in various ways ever since I had Baguette. It can be clutch style without strap, or it can be worn on shoulder for day time.” Lee, Mirim (Harper’s Bazaar Korea, fashion director)
  • “I heard so much about the Baguette and I notice that every Baguette has its own different stories. I am excited to see more various Baguette coming and I believe that Baguette is forever.” Inyoung Seo (celebrity)
  • “Baguette is the iconic bag which has a great history. It has evolved with the reinterpretation by artists from different fields, and acquired a new meaning in modern and contemporary way.” Chiho Kim (space designer)
  • “2012: After the birth of the first Baguette in 1997, the Fendi Baguette craze is back” Lifestyle Inquirer, Philippines
  • “The Baguette is going to experience endless variations (fur, denim, raffia, beads, embroidery) which, according to Silvia, are ‘telltales of personality’” Libération Next, France
  • “These bags are works of art. Really outstanding in every aspect” Precious, Japan
  • “It will last forever” Figaro, Japan
  • “The Baguette not only encapsulated perfectly a certain youthful, insouciant glamour, but it also came in myriad variations, so that fashionistas dreamed of collecting them all” Financial Times, UK
  • “Baguette, the most iconic bag of our time has enough magnetism to be put on most women’s must – have lists” Elle, Korea
  • “This bag is also a masterwork to transform a fur brand into a luxury lifestyle brand” Marie Claire, Korea
  • “The Baguette is a classic, I decided: If it still feels good after fifteen years, it always will” Vogue, USA
  • “The Baguette was really the first bag to be treated as a garment, a fashion piece” Financial Times, UK
  • “Fendi Baguette, the shoulder jewel that helped ignite the luxury handbag craze and propelled a bidding way for the Roman house, is back in the spotlight” Women’s Wear Daily, USA
  • “… but ask any It bag what it wants to be when it grows up and it will tell you: A classic, of course! And, like the Baguette, to be carried happily even after” Marie Claire, USA
  • “Elizabeth Taylor had 50 and Madonna even paid for hers” Luxx / The Times, UK
  • “… the Fendi Baguette, the bag that ignited the it–bag era” Le Figaro, France
  • “In a time of minimalism and homologation, the Baguette wanted to be a return to creativity, individuality and a certain baroque spirit, which always sets us apart. In short, an act of creative freedom.” – Silvia Venturini Fendi. Vogue Italia
  • “… clearly, no matter what the decade, the Baguette is as fresh as ever” Marie Claire, USA
  • “Born as a merry folly, it has conquered the world. Un libro ne celebra il successo” Io Donna, Italy
  • “… having the Fendi Baguette was a very big deal and the gateway to everything else” – Sarah Jessica Parker. Financial Times, UK
  • “It’s probably true that the Baguette was the bag that invented a fashion for bags and probably initiated the so – called It – bag phenomenon” WWD, USA
  • “Baguette is not just a bag, it is a hymn to women’s personality” Vanity Fair, Italy
  • “It is unique… it is stunning… it is mythical… To brighten our summer, Fendi re-edits its finest Baguettes” Elle, France
  • “That magnificent bag that goes under the arm like a baguette, indeed. Fifteen years ago it has revolutionized fashion. Now a book celebrates it” Vanity Fair, Italy
  • “With its lively decorations, this miniature bag laid the foundation for the era of the it bags” Vogue, Russia
  • “In a time of total minimalism, it has been the symbol of a return to individuality and creativity” – Silvia Venturini Fendi. MFF, Italy
  • “The accessory invented 15 years ago by Silvia Venturini Fendi has become a cult object” La Repubblica, Italy
  • “… the Baguette seduced fashionistas from all around the world” Point de Vue, France
  • “… Fendi is reissuing the most iconic of its Baguettes, arguably the “It” bag that began the entire “It” bag industry, I wondered, could I love a new old “It” bag?” Vogue, India
  • “… it was the bag the revives the then quiet house of Fendi. The arm candy that launched the “It” bag craze” www.forbes.com